WELD QUEEN is the creative pseudonym of the modern artist and performer Alexandra Ivleva (1985).
The main media of Weld Queen is metal: with the help of welding, she creates interactive metal sculptures (many of them are large public art projects), focused on direct interaction with the spectator. Interactivity is the key feature of her works, acquiring their original intent only in direct cooperation with a man.
The main themes of her works are an ironic examination of social stereotypes and common values, the role of women in the society, the importance of persistent work, imagination and the unlimited creative power of imagination.
In addition to sculptures, Weld Queen also works in the performance genre: in the case of a welder’s profession, the artist mythologizes her creative experience and creates her own “welding reality”, through the art becoming a conductor and a popularizer of the cult of labor in society. A vivid example is the performance called “Exhibit”, which is a long-term project of art interventions in various art institutions. Dressed in specially tailored welding suits, Weld Queen attends exhibitions of contemporary art, naturally entering into a dialogue with the presented exposition and the audience. Literally “bringing art closer to the spectator”, entering in his personal space, the artist creates new semantic relationships in the conceptual triangle “work of art – spectator – artist”.
The art of Weld Queen is a multi-faceted mirror of modern life, designed to show how through the routine of everyday life, the dominance of ideals, the true forces of man – unlimited imagination, a lively mind and the ability to dream. A spontaneous and happy child continues to live in each adult, we just forgot about it. Perceiving wealth, luxury, grotesque sexuality, prestige and other “fashion standards” as a recipe for happiness, a person often turns out to be their prisoner, without achieving the desired goal.
A game, laughter and labor in the hands of the artist become universal tools which help to reconfigure the habitual view of life, “remove the blinkers” and see beyond the non-reflexive mindset.
The world of Weld Queen is a bright, unrestrained carnival, showing the usual images and things in an unfamiliar perspective. Through parody, new and old idols that dominate the public consciousness are debunked. The goal is to demonstrate that for external facade words, things and phenomena, mysterious and full of amazing discoveries, it is important only to want to see it and work a little on yourself. In the never-ending contest of matter and spirit, good and evil, sublime and mundane, the last word always remains with the light. This credo of the artist is embedded in every work, it stretches out his hands to the viewer and helps everyone to get along a little bit happier.