The artist is a primary product, after him there is a long chain of those his works goes through in achievement of the viewer/buyer. All this is similar to the huge meat grinder of which can come out forcemeat of doubtful quality. From all sides hi is tried to drive into some framework, to comb, to standardize and hang the label.
At first they tell him that he can self-express as he find necessary …. And then there is a magic word BUT after which the most interesting begins. “BUT he must correspond to some concept”, “BUT he must produce works for sale”, “BUT he must be convenient to industry”, “BUT he must achieve everything by himself and when he is already in the collections of the famous museums, the gallerists will become his representatives and will receive money for it”, “BUT if he is courageous and initiative, he will be rejected because he is not the main ones here”… As a result he is inconvenient to the market, gallery, a museum format, etc. to infinity. The further he looks and mark above, the more actively various art intermediary try “to pacify” him. The artist turns out to be with the tied hands, pathetic, barefooted and often also “hungry”, and all this only to say something “IN HIS OWN WAY”.
And here he is in this straitjacket already going along the rope stretched over an abyss, and everyone around applauds and throws flowers at him
The performance took place at the Russian contemporary art auction «VLADEY» which is called “Who are these heroes”